We all have heard about the price cut for the 8GB iPhone, down to $399 from $599 (the 4GB model which was $499 has been discontinued). Obviously I'm (and MyNuMo is) happy to see a lower cost iPhone because it means more sales and more game players. Of course many existing iPhone owners were less than happy about having paid $200 more for an iPhone than the new price. Most companies might have ignored the issue, but Mr. Jobs came up with this response:
Therefore, we have decided to offer every iPhone customer who purchased an iPhone from either Apple or AT&T, and who is not receiving a rebate or any other consideration, a $100 store credit towards the purchase of any product at an Apple Retail Store or the Apple Online Store. Details are still being worked out and will be posted on Apple's website next week.
Considering that over 300,000 iPhone have been sold, this is not a small expense. The stock markets were not too kind (Apple's stock price declined) but I think it was the right thing to do.
In addition, the new iPod-Touch will run iPhone apps (including our games) which also extends this market for Web 2.0 applications.
Bill
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