I am constantly amazed at GEICO's marketing genius. They have the caveman. They have the gecko.
Most companies would stop there, but GEICO keeps trying new and different campaigns. The latest is a stack of money with two eyes on top ... "The Money You Would Save" or something.
They have done many others. The 'spokesperson' ads. The "silly things on the internet" ads.
Makes me think that you have to iterate. Never be satisfied with what you have.
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