So, MTV is launching a new casual game to promote a TV series:

http://mashable.com/2010/05/25/mtv-game-promotes-tv-show/

"MTV is using a novel approach to generate buzz for their upcoming new television series The Hard Times of RJ Berger: the company is launching a casual game that will tie into the show via episodic content."

Very nice.

But here's my disconnect. Why aren't they launching this as a Facebook app? That sounds like a no-brainer with friend invites and the feeds.

I don't get it.